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Illustrative concept

MUSE Boutique

Collections, checkout and rewards for an independent boutique.

Retail boutique · iOS app concept · Editorial and minimal: cream, lavender and charcoal with a Didot serif.

Fictional brand designed by SweetApps to show what's possible.

Nora opens Knitwear

Use the left and right arrow keys to step through the demo.

The problem

Launch emails get buried, and rewards earned in the shop don't follow customers online.

Our approach

An editorial home screen leads into collections and a clean product page. Checkout applies rewards automatically, and in-store pickup keeps the boutique at the center.

Key features

  • Editorial home
  • Collections
  • Product details & sizing
  • Bag & checkout
  • Unified rewards
  • Order history

All six screens

  1. 01

    Shopping home

    The current edit, front and center.

  2. 02

    Collections

    A browsable, magazine-like grid.

  3. 03

    Product details

    Color, size and fit notes.

  4. 04

    Bag

    Rewards applied automatically.

  5. 05

    Rewards

    One balance, in store and in app.

  6. 06

    Order history

    Pickup status and past orders.

Next concept

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